José Alvarado reflects on his Puerto Rican roots, the family traditions that shaped him, and what it means to represent his culture in a New York Knicks jersey.

Part of Knicks Connections, a player storytelling series exploring the cultures and communities behind the team.

My role
Concept development, videography, and editing.

I developed the series concept and visual approach, including flag projection and interview portraits, and shaped José’s feature around family, identity, and his connection to New York.

Credits
Concept Development, Videography & Editing: Brendan Hill
Organization: New York Knicks / MSG Sports
Presenting Sponsor: Spectrum